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Farr Inn Customer Profile Survey
Hello, I'm _____________________ . I'm calling on behalf of Franklin Farr, a recreation and leisure
development company. We are conducting a brief survey of people's lodging and dining
preferences.
1. Would you be willing to answer a few questions?
1. No
2. Have You Stayed at a Hotel, Motel or Bed and Breakfast on the Wasatch Front in the Last
Five Years?
1. No
2. Yes
Which Ones? ________________________________________________
How Many Times in the Past 5 Years?___
Why? 1. Anniversary
2. Birthday
3. Other (Specify __________________________)
Which Ones? ________________________________________________
How Many Times in the Past 5 Years?___
Why? 1. Anniversary
2. Birthday
3. Other (Specify __________________________)
Which Ones? ________________________________________________
How Many Times in the Past 5 Years?___
Why? 1. Anniversary
2. Birthday
3. Other (Specify __________________________)
Which Ones? ________________________________________________
How Many Times in the Past 5 Years?___
Why? 1. Anniversary
2. Birthday
3. Other (Specify __________________________)
2. If You Were Going Out For a Special Occasion, Where Would You Eat?
1. ______________________________________
Why? _________________________________________________________________
How Often Do You Eat There? 1. Once a Week or More
2. One to Three Times a Month
3. 6 to 9 Times a Year
4. 3 to 5 Times a Year
5. 1 to 2 Times a Year
4. What Was Your Favorite Special Occasion Activity?
1. ______________________________________
Why? _________________________________________________________________
5. Who Plans Your Special Occasion Outings?
1. Male
2. Female
3. Together
4. Other (Specify ___________________)
6. Where Would You Go for a Romantic Get Away Weekend?
1. ______________________________________
Why? _________________________________________________________________
7. What Is Your Favorite Casino? 1. ______________________________________
2. No Favorite
3. Do Not Go To Casinos
Why? ________________________________________________________________
When Were You Last There? 1. Past Year
2. 2-3 Years Ago
3. 3-5 Years Ago
4. More Than 5 Years Ago
8. What Is Your Favorite Ski Resort?
1. ______________________________________
2. No Favorite
3. Do Not Ski
Why? _________________________________________________________________
When Were You Last There? 1. Past Year
2. 2-3 Years Ago
3. 3-5 Years Ago
4. More Than 5 Years Ago
9. Gender 1. Male
2. Female
3. Refuse
10. Age 1. _____________
2. Refuse
11. Zip Code 1. ______________
2. Refuse
12. What Language Is Preferred in Your Home
1. English
2. Spanish
3. Other (Specify _______________________)
4. Refuse
13. Occupation
1. _______________________________________
2. Refuse
14. Are You Married?
1. No
2. Yes
3. Refuse
How Long Have You Been Married?
1. ___________
2. Refuse
What is Your Spouse's Occupation?
1. _____________________________________
3. Refuse
15. What Is Your Highest Education Level?
1. High School
2. Some College
3. College Graduate
4. Refuse
16. What Is Your Total Family Income? 1. Under $40,000
2. $40,000 to $60,000
3. $60.000 to $80,000
4. Over $80,000
5. Refuse
17. How Many People Live in Your Home?
1. _______
2. Refuse
18. What Is Your Religious Preference? 1. LDS
2. Catholic
3. Protestant
4. Other (Specify ____________________)
5. Refuse
19. Would You Be Willing to Participate in a Focus Group in the Next Couple of Months?
1. Yes
2. No
3. Depends
Do You Have An E-mail Address ______________________________________
Phone Number? _____________________
